4Content methodology means building a project in 4 major steps:

• Content Mapping
• Content Strategy
• Content Matrix
• Content Drive

This is when we spend as much time as needed with you to understand to product, the brand, the concept, the idea, - the thing that moves you on. We see this as the most important integral part of every content-based project.

Result: A Content Map that matches each specific need, goal and target of your concept to a specific kind of content ad a specific delivery channel.

What shall our content look like in 12 months? In 6 months? In a week? Tomorrow? At this stage, we place the Content Map on a very specific timeline that narrows down what efforts, how and when should be taken to bring home desired leads, deals and loyal followers.

Result: A time-based document that answers to every question of 'why', 'when' and 'how' from the content point-of-view.

This stage is strategy turning tactics: so, we know the why, the when and how – but what? What shall that specific instagram photo be? What will that blog post tell about? What should we include in that e-mail? At this stage, we define each and every specific piece of content you will need to implement your strategy by a number of parameters – subject, format, interactivity, text, visual – and more.

Result: A matrix, - literally, a table, - with a recurring pattern (see, bi-weekly) of specific content pieces, - something that will be used to brief writers, bloggers, SMM people, video producers and other content providers.

We can be all prepared and oh-so-organized – but life brings in its everyday changes and challenges. So, while we create content (or assist your team in doing so), we integrate the latest, the immediate, the most talked about issues and subjects into our work – and may sure that your brand always stays totally up-to-date.

Result: Content that is both pre-planned and hot – and ling-lasting skills that your team gains while creating it.

Tell us your story. We'll turn it into content.